![]() I think the reason Candy Crush Saga was a such a revolution and phenomenon in the mobile games industry is because we innovated a genre that was already popular by adding our own twist on it. The game became increasingly popular, on Facebook and then we launched onto mobile in November 2012.Ĭandy Crush Saga is a relatively simple concept that appeals to a mass audience – players must match colorful candies in combinations of three or more to win points. We made the decision to launch Candy Crush Saga on Facebook in April 2012, which was a real turning point for King. I don’t think any of the team could’ve predicted the success of Candy Crush Saga when developing the game. Why was it a revolution in the mobile games industry? This is an interview with Emily Amphlett, games producer working on Candy Crush Saga.Ĭan you give us 3 numbers that describes best Candy Crush’s worldwide success?ĥ is how many years it’s been since we launched Candy Crush on Facebook and mobileĢ480 is the number of levels we currently have available for our players to enjoy on mobile.ģ is the number of sweet games in the Candy Crush franchise.Įverybody knows Candy Crush Saga. It is also the first ever mobile game to be transformed into a TV show (on CBS in July). ![]() The hit game is now played in 196 countries and has recently unveiled its 2000th level. Candy Crush will celebrate later this year its 5th anniversary.
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